How to promote your book with audiences of all ages
After you publish your children’s book, whether it is your first or tenth, you will have to promote it. Parents, caretakers, and teachers are always on the hunt for new reading material, you just have to find them. Your book’s success will hinge on the effort you put into independently promoting and marketing it.
Most new releases are marketed across digital resources and direct, in-person promotion. You guide the direction your promotion will take, but take it seriously and put in the effort required to successfully sell your book to potential audiences. Your Cloverly Children’s publishing agreement provides initial marketing material, but there are additional steps you can take to go further.
What Cloverly Children’s Provides
As soon as your book is published with Cloverly, we create initial promotional material. The first thing we do to get your promo started is create a unique web page for your book. This will include the cover art, summary, and links to buy your book. Your site is a centralized location where your potential audience will easily be able to purchase your book. You can browse our recent releases to get a sense of what your page will look like.
Cloverly has a top-notch team of writers who will write a press release for your newly-published book. We publish each press release through an industry-standard distribution service with a global reach. Each press release is written by a real person to ensure accuracy. Artificial intelligence often creates false information and will never be used.
We will also use our social media pages — Linkedin, Facebook, Instagram, and YouTube — to announce your book with a post and short video teaser. When these are published online, you will be able to share it amongst your personal network.
Share Your Book with Your Community
The most natural people to share your new children’s book with is any group you are affiliated with. This can include a wide range of community and faith-based groups, as well as sports teams, libraries, books clubs, school groups, or just about anything you can think of. Knowing the audience you are directly acquainted with will be the most successful method of promotion. These people know you and will be eager to support your latest endeavor.
Children’s books, in particular, reach out to a wide range of groups that cater to younger audiences. Reach out to organizers of these groups for information about sharing your book with the group. This both expands your potential readership and entertains children in your community.
How to Utilize Social Media
Social media is crucial to any successful marketing campaign in the age of the internet. For books, in particular, entire communities online are devoted to discovering new books to read and discuss. Understanding and effectively using social media will expand your horizons as an author.
To get the most out of your social media networks, it is crucial to understand specifics of each individual platform. Tailor your online outreach based on the platform you are using to maximize your book’s appeal. You always want to reach as wide of an audience as possible while making your book sound like a must-read. People will only purchase your book if they feel compelled to do so.
Whether you are using Facebook, TikTok, Instagram, X, or YouTube, make sure your content matches the platform. If you are not proficient in one platform, maybe focus on another at first. Or, you can learn about running an account on new platforms you are not familiar with. To do that, you can ask friends and family for help or research the platforms online.
Boosting your presence across social media can lead on the strongest path for success. From there, you can target your posts and content to the audience you are targeting and engage with them. Children’s books, in particular, have great potential across social media as both parents and kids can find them.
Celebrate Your Book with a Launch Party
Once your book is published, it is only natural to want to celebrate! Hosting a launch party for your new work is a natural way to boost excitement for it. You can keep your party intimate with only your personal network, or open it up to the public. Either way, it is a fun and efficient opportunity to promote your book.
You can throw your party wherever you see fit. It can be at your house, a bookstore, a restaurant or bar, or a community center. Just make sure that your chosen venue is appropriate for the type of party you are envisioning. If you want it to be an event for parents to bring their children, keep that in mind. A reading of the book to young audiences can be a natural way to motivate parents to buy it. Conversely, you can showcase your book to caretakers or teachers looking to build their library.
Once your book is published, Cloverly Children’s will provide you with 10 free print copies of your book. These are perfect for sharing with family and friends. You can buy more copies through our printer at a wholesale price for your launch party or other event. Bringing your book to events is the quickest way to show it off and make a sale. Otherwise, you can provide an interested reader with the link to your book’s web page to buy it online.
Growing Your Book’s Reviews
One of the surest ways to get more people interested in your work is to have tons of positive reviews. If you are not an established author, it can be difficult to get your book in front of reviewers. Your first step should be to request friends and family to write online reviews for your book once they read it. They can rate and review your book on Amazon, Barnes & Noble, Goodreads, or anywhere else your book is on sale.
Extending past your personal network, you can find new reviewers for your book through specialized services. In general, these services provide real people with copies of your book for them to read and review. These are completely genuine reviews from real people. NetGalley, BookSirens, Booksprout, HiddenGems, BookFunnel, and StoryOrigin are some of the websites that offer these services for varying prices and packages. They accept all sorts of books and are an easy way to get your book in front of more people.
Have a Trusted Team with You from Day One
There is no reason you should have to promote and market your book alone. We suggest forming a “launch team” of friends and family to be committed to helping you at publication. A support system by your side with multiple perspectives will naturally extend your outreach to new audiences.
