Where do people buy my children’s book?
Your book is finished and ready to be shared with the world, but how do people get their hands on a copy? At Cloverly Children’s we make sure anybody who wants to buy a copy, whether a family, school, or community organization, will be able to easily find your book, either in print or digitally.
As with most global book publishers, we have a strong working relationship with Ingram Content Group, the world’s largest book distributor. Ingram is responsible for getting almost every book you have ever read, and they will work to share your book with audiences far and wide. If there is an audience who wants your book, Ingram will make sure they have the chance to buy it at more than 30,000 retail outlets around the world.
If your book is a faith-based story, Ingram also has a Christian-owned and operated subsidiary called Spring Arbor that works specifically within that community. They operate under Ingram with the same network, just focusing on their relationship with faithful communities, namely churches and Christian bookstores.
Any store that can carry print books will be able to carry yours under the agreement with Ingram, they just have to order copies to sell them. That goes for large retail chains, like Amazon and Barnes & Noble, as well as your local bookshop.
When it comes to putting your digital eBook up for sale, there is no need to go through Ingram or any other distributor; Cloverly Children’s will directly post the digital book for sale at all the major retailers, cutting out the middleman. Any interested customer can find and purchase your eBook on Amazon, Apple, or Barnes & Noble and read your book on their Kindle, iPad, iPhone, or Nook.
Similar to selling your digital book, if you choose to publish an audiobook, we handle uploading the book to the major audiobook platforms: Apple, Amazon, and Audible.
Any family, school, or organization looking to purchase your book will easily be able to, with nothing additional for you to worry about after publication. Just sit back and let audiences find your book wherever they buy books.
Breaking down the profit structure for book sales
Nothing beats putting your book out into the world and knowing that your story is reaching audiences of all ages all around the world. You spent so much time and effort crafting your book, and you want it to be successful. While this might not be why you decided to publish a book, you could be left asking, “How do I make money from selling my book?”
Here at Cloverly Children’s, we support you every step of the way to make sure you get what you are owed through our agreements with wholesalers and retailers that put your book out into the world. We do not make any profit from your book until you do because our authors always come first.
Whether you are selling a print book or a digital eBook, you receive a portion of each and every retail sale of your book, just in slightly different ways.
Print Books
Selling your physical print book is very special for all authors, especially when it comes to sharing stories with classrooms or families. To sell your book in a bookstore or any other retailer, we have an agreement with our wholesaler, Ingram Content Group, to get your book into stores around the world. Ingram is the most trusted wholesaler in the publishing world, and our agreement with them gets your book in front of consumers everywhere.
All retailers, whether brick-and-mortar stores or digital stores, receive their book supply from wholesalers. The wholesaler is the company that buys all the books from us to ship off to the retailers. To put it simply, Ingram will be the only entity to buy all your books, and it is their job to facilitate further sales to consumers.
For each book, Ingram sets the retail price, which is the standard price consumers will pay when they buy your book at the retailer of their choice. That retail price then establishes the wholesale price of your book (50% of the retail price), which is the share of each sale that we receive on your behalf for each sale. Our agreement with Ingram reflects the industry standard.
For a book that has a retail price of $16, every sale will result in a wholesale price of $8 that is sent to us on your behalf. Each book also requires a separate printing cost that is approximately $4 for a $16 book, which we account for before sending your earnings to you. After the printing cost is taken out, you are ultimately left with about $4 per sale of a $16 book, which goes directly to you until you make a profit on your initial investment. After you have recouped your investment, we only take an additional 25 cents per sale, leaving the rest to you.
Per the agreement with Ingram, their retail price sets the wholesale price for all retail sales of your book, even if a retailer sells it under that price. For example, if your book’s retail price is $16 and Amazon sells a physical copy for $12, we still get the $8 wholesale price from the original retail price. Your final earning from each book sale remains the same. Any arrangement between Ingram and the retailers has no bearing on what you earn from each book sale.
Digital books
Selling digital eBooks, however, is much simpler to calculate. Gone is the need for a middleman wholesaler, as Ingram or any other wholesaler does not need to be involved in eBook sales because no physical book is being sold. It is all digital.
Instead of operating through a wholesaler, what we do is directly upload the document of your digital book to online retailers for no additional printing costs. These retailers — Amazon, Apple, Google, Barnes & Noble, etc. — sell the eBook directly to consumers for only a 30% fee from each sale, leaving the remaining 70% for us to pass on directly to you. And as always, you keep all proceeds for two years and until you recoup your initial investment, at which point we only keep 25 cents per sale.
Without the need for printing costs, it is not just authors that benefit from digital sales, consumers get a deal as well. For the same exact book, just in a digital eBook format, your audience can purchase your book for less money than a physical book. An eBook selling for $10 on a digital retailer leaves $7 (after taking out $3 for the platform fee) for you. eBook sales are encouraged to maximize your profits, but you will always receive your due.
A simple breakdown of the profits you can receive from either print or digital books can be found here.
Do authors keep the rights to their books after they are published? Always!
Writing a book is a joyous experience, especially when it is for a younger audience. Between crafting an engaging story and characters, refining eye-catching illustrations, and making sure everything is just as you want, your book becomes a piece of you that you can share with the world. But what happens to the rights of your book after you publish with a publisher? With Cloverly Children’s, you always keep your intellectual rights to every part of your book forever with no strings attached.
The publishing process, especially for books geared towards a younger audience, takes a lot of work. Specifically, when you work with Cloverly Children’s, that includes creating hand-crafted illustrations for picture books, designing a cover, laying out all the pages, and every little detail across the entire book. No artificial intelligence will ever be used in designing or preparing your book for publication; all illustrations will be created by humans. As such, everything that you create or that is created on your behalf will permanently remain your intellectual property after publication.
We make sure your rights are protected from the moment you sign a publishing contract with Cloverly Children’s. Instead of pages and pages of fine-print text legalese, our publishing agreements are about three pages long and clearly state all terms in plain English. These terms are easy to understand and are designed to protect you in every step of the process, ensuring that all rights to your book stay yours, from the text of the manuscript to each and every illustration made on your behalf.
When sharing a book for children, there is extra care taken to ensure creative integrity. Rest assured, your final product will be entirely yours, and you maintain complete creative control from start to finish. No changes will be made to your manuscript and no illustrations will be finalized without your approval. We want you to be proud of the book you publish, and to do that, you have to have final say at every step. Further, our contract grants you proceeds from all sales of your book for two years after publication, and then you keep all proceeds after that until you recoup your initial investment.
Publishing a book takes a long time, and it is not easy. Cloverly Children’s is here for you from when you submit your manuscript for approval to after your book is published. That being said, you will own the rights to your book forever. When you share your book with friends, family, your community, or anybody else, you can be sure that the rights to the book completely and totally belong to you.
