Kidlit Creation: Leslie Assini on Writing, Illustrators & Author Strategy

Leslie Assini, a children’s author and seasoned communications specialist, shares how her professional background shaped her transition into kidlit. In this Cloverly Academy interview, she explains how visual storytelling, strategic communication, and clarity of message influence her approach to writing children’s books.

Leslie discusses how picture books rely on a strong balance between text and illustration, and why illustrator collaboration is essential for creating stories that connect with young readers. She offers insight into building an author platform, strengthening author branding, and promoting books in a competitive market.

This conversation highlights practical strategies for reader engagement, book marketing, and long-term author career development. Leslie’s experience provides guidance for both new and established kidlit writers who want to refine their creative process and build meaningful partnerships.

For anyone entering the children’s book space or deepening their work within it, Leslie Assini’s journey offers publishing insights, relatable author advice, and a clear look at how storytelling and strategy work together to support lasting success.