Kidlit Marketing Mastery: Ed Morykwas on Social Media, Ads & Budget-Friendly Promotion

Ed Morykwas, an experienced children’s author, shares a practical approach to kidlit marketing that helps authors grow visibility without overspending. In this Cloverly Academy interview, he explains how to use social media for authors, from Facebook ads and Instagram book promo to TikTok for authors and LinkedIn for writers, all with clear purpose and strategy.

Ed covers how children’s authors can use Ingram Spark for book distribution and how to build an author platform that supports long-term book discoverability. He also discusses the value of collaborating with Reedsy illustrators and developing a content strategy that aligns with creative goals.

This conversation offers a grounded look at author branding, budget-friendly ads, and simple promotion ideas that help children’s authors strengthen visibility while protecting their resources. Ed’s approach gives kidlit writers a realistic roadmap for growing their audience and staying connected to the writing community.

For authors aiming to reach readers, expand discoverability, and market their books with clarity, this interview provides actionable guidance for every stage of the journey.